searching for customers, offer lights

In these difficult times concerning business and trade the companies got obviously a little bit wiser. Instead of reducing services and offers - one of the favorite measurements before, some of them apparently realized, that it is good to invest more to animate the customer to buy things again. One of the latest examples is the increase of christmas lights at the boulevards in Berlin. They used to reduce the amount of lights cause they needed to save the money they said but now, this time, there is much more to be seen than there was the years before and what a surprise: Newspaper articles talk about good business for the shops because obviously during these gray and dark days people like to come downtown to look at all the christmas lights and - buy.

The Kurfürstendamm, west-boulevard of Berlin

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